Privacy Policy

Last Updated: 2/6/26

Fort Pilates (“Fort Pilates,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.thefortpilates.com (the “Website”), book classes, communicate with us, or receive our services.

Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide to us, including but not limited to:

  • Name

  • Email address

  • Phone number

  • Billing and payment information (processed securely by third-party providers)

  • Class bookings, attendance, and membership information

  • Communication preferences (email and SMS opt-ins)

  • Messages or inquiries submitted through forms or email

Automatically Collected Information

When you visit our Website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the Website

  • Referring URLs

  • Cookies and similar tracking technologies

This information helps us improve our Website functionality and user experience.

How We Use Your Information

We use the information we collect to:

  • Provide and manage classes, memberships, and services

  • Process payments and bookings

  • Communicate with you regarding appointments, classes, and updates

  • Send promotional emails or SMS messages only if you opt in

  • Respond to inquiries and customer service requests

  • Improve our Website, services, and marketing efforts

  • Comply with legal obligations

SMS & Email Communications

If you opt in to receive SMS or email communications from Fort Pilates, we may send you:

  • Appointment reminders

  • Class confirmations or schedule changes

  • Studio updates and announcements

  • Promotional offers and marketing messages

Message frequency may vary. Message and data rates may apply.

You may opt out at any time:

  • SMS: Reply STOP to any message

  • Email: Click the unsubscribe link in any email

Reply HELP for assistance or contact us directly.

Data Sharing & Third Parties

We do not sell, rent, or trade your personal information, including mobile phone numbers, to third parties for marketing purposes.

We may share your information with trusted third-party service providers that help us operate our business, such as:

  • Payment processors

  • Booking and scheduling platforms

  • SMS and email communication providers

  • Website hosting and analytics providers

These providers are contractually required to protect your information and use it only for authorized purposes.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance Website functionality and analyze traffic. You may disable cookies through your browser settings; however, some features of the Website may not function properly.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. While we strive to protect your data, no method of transmission over the internet is 100% secure.

Children’s Privacy

Our Website and services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children under 18. If we become aware that such information has been collected, we will delete it promptly.

Your Rights & Choices

Depending on your location, you may have the right to:

  • Access or update your personal information

  • Request deletion of your data

  • Opt out of marketing communications

To exercise these rights, please contact us using the information below.

Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of those websites and encourage you to review their policies separately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the Website constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact:

Fort Pilates
Email: info@thefortpilates.com
Phone: (239) 426-8663